• The Souplantation Situation

    PROBLEM:

    Based on customer feedback, many people were having issues viewing and downloading the weekly PDF coupons to print out and bring to Souplantation for their visits. The customer would need to click on a link to be taken to a separate page and were expected to download and print the coupons they wanted. Whether it was from user error or technical difficulties, it was creating a frustrating experience for their customers who were not able to get the coupons they needed for their dining experience.

    SOLUTION:

    Souplantation needed a way for its customers to be able to easily access and print the coupons for their restaurant. To create a better user experience, we decided to include the coupons directly into the email each week. By doing this, the customers would have direct access to the coupons, giving them the option to either print directly from their email, or show the coupons from their phone at the restaurant to scan and use, completely eliminating the need to print, and increasing consumer satisfaction.
  • The Holster Brands Dilemma

    PROBLEM:

    Holster Brands, LLC was a brand-new company with innovative products that no one had ever seen before. Because no one knew of their ingenious inventions, they were struggling to get sales.

    SOLUTION:

    Not only did Holster Brands need an online presence, they also needed an e-commerce store to keep up with the competitive market and a social media strategy to introduce their products to consumers. Since Holster Brands had several different household products, we decided to organize them into three main categories: Kitchen, Bathroom, and Craft Room. It was important to showcase their social media content, so we added an app on the home page, where it would be updated automatically with new posts.
     
    We also went through the comprehensive process of getting all their products and images listed on Amazon and available through Prime. 
     
    With their new e-commerce website and visibility on Amazon Prime, sales increase by over 300%.
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    Home Page - Version 1

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  • Blackhurst Homes - Getting The Message Across

    PROBLEM:

    Blackhurst Homes is a custom home builder who was having trouble showcasing what they could do for their customer's homes. Their old website was information-based, and didn't easily and visually showcase their exquisite work.

    SOLUTION:

    We wanted customers to feel like they were walking through their new, beautiful home while visiting the website. With heartfelt, engaging imagery and videos explaining exactly what Blackhurst Homes could do for customers, they saw a significant increase in booked home projects, and a website they were proud of.   
  • Meridian Academy - Empowering Students

    PROBLEM:

    Meridian Acadamy was a new K-8 private school in San Diego county and needed a way to market their new school to the community.

    SOLUTION:

    We felt it important to showcase what Meridian Academy is all about, so we picked imagery that is bright, engaging, interesting, and empowering, just like their students! With their new website, enrollment increased as they were effectively able to inform the public about who they are and what they stand for.
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  • MasterHaul - Powerful Website

    PROBLEM:

    MasterHaul invented an amazing product - The Powerloader. This robotic cargo system allows any person or truck to load and unload cargo automatically, featuring different attachments depending on your needs. So far, there wasn't any information on the web about their innovative product, and that needed to change.

    SOLUTION:

    Because the Powerloader is so complex, we decided to make the website as simple as possible so consumers don't get overwhelmed. We featured a video at the top of the website explaining exactly what the Powerloader is and what it does, as well as featuring the different attachments available.
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  • Red Door Interactive

    A few clients I worked with at Red Door:

    I worked at Red Door Interactive for ten years and worked on various clients including PETCO, Cricket Wireless, Rubio's Grill, Shea Homes, and Sweet Tomatoes & Souplantation.

  • About Me

    Monica Strang

    Monica Strang resides in San Diego, California with her husband and two children. She loves her family, the beach, and crafting websites.

  • Contact Me

    I'll respond as soon as possible.